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ABOUT US

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CHANGE THE GAME
Become one of Africa’s largest privately-owned sports groups operating in more than 25 countries with investments across football, basketball, combat sports, esports, sports technology and sports infrastructure.

Business Divisions

Explore our specialized operating divisions driving innovation, development, and excellence across the sports ecosystem.

01 IP & Commercial Rights

Intellectual Property Division

This division owns and manages all trademarks and commercial rights across our core properties.

Core Assets

  • N - Youth League Cup®
  • N - Youth League Women’s Cup®
  • N - Youth League Foundation®
  • Scout Network® & Hub
  • Broadcast & Digital Rights

Responsibilities

  • Trademark registration
  • Global licensing
  • Brand protection
  • Franchise opportunities
  • Commercial partnerships
Division Portfolio
02 Tournaments & Events

League & Competition Division

Organizes and manages high-impact competitive sports calendars, tournaments, and elite professional leagues.

Competition Examples & Highlights

N - Youth League Cup
Women’s League
Youth Championships
International Youth Invitational
Tournament Management

Strategic Vision

Building Africa’s most comprehensive sports ecosystem and leading sports holding company.

01 Vision & Positioning

Our Strategic Vision

At Change The Game Projects & Sports Development Ltd., we are building far more than a sports company—we are creating Africa’s most comprehensive sports ecosystem.

By integrating talent development, club ownership, technology, infrastructure, media, finance, education, healthcare, consulting, and global partnerships under one corporate umbrella, we are creating sustainable pathways that empower athletes, strengthen institutions, attract investment, and unlock the full economic potential of sport across Africa.

Our ambition is to become the continent’s leading sports holding company, delivering innovative solutions that transform lives, inspire communities, and position African sport as a global force for excellence, opportunity, and economic growth.

02 Corporate Structure

Strategic Positioning

Change The Game Projects & Sports Development Ltd. is positioned as Africa’s Sports Holding Company—a parent organization that owns, operates, and commercializes an interconnected portfolio of sports assets. It serves as the corporate holding entity for intellectual property, clubs, leagues, technology platforms, player management, infrastructure, media, investment, and international partnerships.

This structure places N – Youth League Cup, Scout Network, the African Talent Transfer Hub, club ownership, and future ventures under one unified corporate umbrella. It creates a scalable model for institutional investors, strategic partners, development finance institutions, and global sports organizations while building a sustainable, internationally recognized sports enterprise.